The Yopiverso: a yogurt brand turned into a playable universe
Laive's Yopi brand turned into a playable universe: minigames, collectibles and rewards that transformed a yogurt brand into a favorite destination for thousands of Peruvian kids and families inside Roblox.
How we did it
The challenge
Laive wanted Yopi, its kids' yogurt brand, to stop being just a product in the fridge and become something its audience interacted with every day — without relying solely on traditional TV or social advertising.
The strategy
Instead of an ad inside someone else's game, we built a universe of our own: the Yopiverso. Minigames, themed collectibles and rewards turned Yopi into the favorite destination for thousands of Peruvian kids and families on Roblox.
The execution
We designed simple, addictive mechanics, 3D art faithful to Yopi's brand identity, and a reward system that encourages daily return visits — the foundation of any re-contactable community on Roblox.
The result
The Yopiverso exceeded initial expectations in visits, playtime and impressions, proving that a consumer brand can build its own measurable presence inside Roblox, without relying on third parties.
Why it worked
The Yopiverso is not an ad disguised as a game: it is a real, genuinely fun game where the brand lives natively in the mechanics, the art and the rewards. That is the difference between a campaign forgotten in a week and a digital asset that keeps generating visits month after month.
This is the same method we apply to every project: diagnosis, playable prototype, development, launch and ongoing LiveOps. See our full process →
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